Lupli Blog
What's on our minds while we build Lupli.
- 7 min readmarketing-reporting · marketing-analytics
Marketing reporting automation: what it means and where AI fits
Reporting automation isn't marketing automation. Here's the real spectrum — scheduled dashboards, alerts, answers on demand — and how to pick your level.
Read more → - 7 min readmarketing-reporting · marketing-analytics
Marketing reporting tools compared: 6 criteria (2026)
Most tool lists rank whoever paid for the slot. This one scores marketing reporting and analytics tools against six criteria, so you choose by need.
Read more → - 6 min readchatgpt-ads · marketing-analytics
ChatGPT Ads analytics: what you can measure today, and what you can't
ChatGPT started running ads in 2026. Here's what its Ads Manager reports, what it'll never tell you, and what European marketers should set up first.
Read more → - 6 min readsupermetrics-alternative · marketing-analytics
Supermetrics alternatives in 2026: how to pick the right one
Most 'best Supermetrics alternative' lists rank whoever paid. This one shows what separates Supermetrics, Windsor, Porter, Pipeboard, and Lupli.
Read more → - 2 min readmarketing-analytics · practice
Bad question = bad answer. How to ask your data.
Most people get average answers because they ask average questions. Four patterns to ask smarter — they work with Lupli, GPT, or a dashboard.
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